Technology meets heritage: I AM celebrates final project festival in Alghero on the occasion of European Cooperation Day

The I AM project will celebrate its final festival in the city of Alghero (Italy, Sardinia) from 25th to 27th September 2015. The three days will be dedicated to the use of augmented reality and other new technologies to the valorization of cultural, historic and natural heritage.

Highlights of the festival - which takes place in the framework of the European Cooperation Day - include video mapping shows, interactive exhibitions and numerous side-events in the historic centre of the city of Alghero and in its most beautiful archaeological sites, in particular:

• A conference on Friday 25th September hosted by institutional representatives from local, regional and national authorities of 7 Mediterranean countries as well as the Joint Managing Authority of the Programme. It will be an occasion to address public policies dedicated to conservation, protection and valorization of cultural heritage, tourism and territorial marketing through new technologies;
• Exhibitions including one dedicated to the pilot projects of the I AM project;
• Evening videomapping shows on 25th and 26th September to be projected from 9pm on the facades of buildings and monuments of Alghero old city center (Torre di Sulis, Torre di San Giovanni , Piazza Pino Piras, Lo Quarter, Piazza de la Juharia, Forte de la Maddalena).

In addition, during the whole duration of the festival, the poster session dedicated to the 95 projects funded under the ENPI CBC Med Programme will be installed at the "Lo Quarter" complex. This exhibition is made of over 30 panels - 2 meter large and 3 meter high - which offer to visitors a journey through the tangible benefits of cooperating in the Mediterranean area. The poster session, which is being displayed after the events in Rome and Brussels, was recently awarded the 2015 Euro-Mediterranean Prize given its capacity to efficiently diffuse Programme aims and results to the general public.

The full programme of the I AM final festival is available here. Be sure not to miss this unique event which will allow you to discover historic heritage under new eyes thanks to the use of cutting-edge technologies.

Visit the website of the I AM final festival

I AM in brief

The International Augmented Med (IAM) project focuses on the application of innovative multimedia technologies in the management of cultural and natural heritage. Visitors of the project’s pilot sites have had the opportunity to rediscover various sites and monuments - such as the Library of Alexandria (Egypt), the El Khadr Greek-Orthodox church in Taybeh (Palestine), and the archaeological museum of Dar-es-Saraya in Jordan - under a new perspective thanks to the potentialities offered by 3D reconstructions, "Augmented Reality"installations or interactive illumination.

Visit the project’s website