Assessment of Marinas & Sustainable Tourism Promotion for Mediterranean Cruises and their Related Industries

First name: Adel
Last name: Guindy
Name of the organization: Tourism Development Authority
Type of organization: Ministry or other national public administration
Brief description of the organization: The TDA (Tourism Development Authority) is a constituent of the Egyptian Ministry of Tourism with several regional offices. Following the approval and authorization of the National Tourism Strategy, the TDA has approved the "Regional Vision and the Tourism Development Planning for the North West Coast Region of Egypt: Ras El Hekma - Matrouh". The overall goal of the regional vision is to include the North-West Coast region on the international tourism map by strengthening its regional competitiveness to attract international tourists from around the world. A Master Plan was developed in an attempt to structure the tourism sector in the North West Coast region through an integrated regional tourism development plan. The Master Plan has identified the 100km coastline (from Matrouh City to Ras El Hekma ) as a destination for environmental tourism. Several projects were outlined to promote sustainable tourism and create local employment opportunities, reduce poverty and protect the local natural and cultural heritage.
Telephone: +2012 7768096
Location: Cairo (Egypt)
Project title: Assessment of Marinas & Sustainable Tourism Promotion for Mediterranean Cruises and their Related Industries
Brief description of the project: This project will evaluate the environmental, social and economic impact that cruises in the Mediterranean Sea as well as the cities and countries that benefit from these cruises docking in their city. The project will propose and drive action for improvement and best practices so as to reduce the impacts derived from cruise activities. The project's objectives are twofold: First, To obtain the European Blue Flag Certification for three existing marinas in the North Coast (Alexandria, Alamein, and Matrouh). That means an upgrade of the marinas in terms of adopting latest environmental technology, the implementation of an environmental management system (EMAS III /ISO 14001) and the integration of community driven initiatives. This objective will be achieved through the following actions: Translation of the BLUE FLAG Criteria for marinas; adaptation to the country's legal framework; Involve the Foundation for Environmental Education (FEE) as the umbrella organization for the Blue Flag and ask for their advice; creation of a working group with decision makers of the marinas, involved administrations, NGOs and experts in environmental technology. The task of the working group is to develop a working plan including baseline review, target setting and Action Plan; signature of an agreement by all relevant stakeholders to realize the Action Plan in order to obtain the Blue Flag certificate; implementation of the Action Plan and establishment of the organizational set up for an environmental management system in the three marinas. Continuous assessment by experts in environmental technology, environmental management and community involvement during the phase of implementation; Documentation of the whole process and elaboration of guidelines with very practical examples for marinas in other countries along the Mediterranean coast. Organization of an Mediterranean Marina Forum to present the project results and lessons learned; start the BLUE FLAG certification process for the three marinas. In all marinas, renewable energy will be installed and proper waste water treatment as well as water saving measures/equipment will be implemented. The Second objective is the realization of model initiatives (environmental friendly harbors and marinas) that depend on renewable energy, low cost waste water treatment, promotion and point of sales for regional environmental friendly produced products and community based excursion into the Hinterland where some excursions to and with community based initiatives during the cruises could take place. 1. To review the development of these activities, to measure the environmental. Social and economic consequences and to propose action to reduce these impacts. 2. To generate a description of the characteristics and the behavior of the tourism of cruises and its derived activities, enhancing its environmental, social and economic consequences in order to improve these activities, to ensure the sustainability of resources and support to the regional tourism. 3. To improve and to synchronize the existing regulation adopted by Mediterranean countries along the lines defined by best environmental practices to ensure tourism development is more sustainable. 4. To ensure the continuation of businesses in local communities and the environment, allowing for economic growth, generation of new jobs and the competitiveness of the sector. These objectives will be achieved through the following actions: • Elaboration of a diagnosis of the activity of the cruises and interrelated companies to also identify the environmental, social and-economic aspects and the applicable legal requirements in each country. • Creation of a common methodology to determine the impacts of the cruises and the coastal zones, and to define the objectives of reduction of these impacts and the program to obtain them. Definition of indicators of environmental, social and economic measurement. • Determination of a book of good practices for crew, services companies and users with the purpose to harness the principles of the sustainable and responsible tourism. • Creation of a mark of quality for the companies of services to cruises that adhere to this methodology. • Creation of a series of recommendations for strategies and coordinated policies of cruises in the Mediterranean region. The implementation of them will help to attract and to maintain the tourism of cruises, at the same time as it will reduce the environmental social and economic negative impacts and will increase the economic benefits for an ample sector of the local population. • Creation of a network, working groups or platform for the cruise liner tourist industry to ensure sustainable cross-border collaboration and to ensure best practice regulations are brought up and improved.
Priority: Priority 1 - Promotion of socio-economic development and enhancement of territories
Topic: Topic 2 - Sustainable Tourism
Partners already involved:
Partners searched: Blue Flag, European Coastal and Marine Union; CTM Centre Tecnologic in Barcelona, Local tourist agency Cruise line tour operators, Government representatives or departments for tourism; Tourism SME associations. Still looking for an applicant & partners