New Lifestyle in Mediterranean Basin Countries

First name: Rana
Last name: Ezzeddine
Name of the organization: FINIXIA
Type of organization: Company and other economic operator
Brief description of the organization: FINIXIA was founded with the goal to serve the growing need in the international market for construction materials, decoration and accessories, forming a link between the European suppliers and the clients in the International markets, and importing to Europe raw material, machinery and some finished products from abroad. With over 12 years experience in the market, we have been working closely with our clients from different parts of Europe, Africa, Middle East, South America and Asia to offer them a complete service starting from counseling and advice, up to supplying the goods they need. Our understanding of the different business cultures and mentalities helps us to ensure customer satisfaction by adapting all the process to their expectation and objectives. Our long experience in the construction material sector, along with the network of contacts we have, enable us to locate the most suitable products, at a very competitive price, adding to that the excellent service and response time that we offer. Since the beginning of 2010, we opened an office in China to supply our clients basically with raw material (wood, laminate, etc..), and other products they demand, under the strict quality standards we use in Europe, and with our staff supervising every shipment.
Telephone: 0034659330696
Location: Valencia (Spain)
Project title: New Lifestyle in Mediterranean Basin Countries
Brief description of the project: The Mediterranean basin countries share, given its geographical proximity and climate, a number of behaviors and socio-cultural traditions. These behaviors result into analogue consumption patterns, especially in relation to housing. Making a study on consumer behavior and lifestyles, related to the consumption in the housing sector (furniture, lighting, home textile and related industries), will identify business opportunities and improve local adaptation of the companies exporting in these sectors. To cover such an ambitious goal, the project will consist of several phases: § Phase 1: market research on consumer needs and behaviours in the participating countries of the Mediterranean basin. § Phase 2: identifying opportunities. § Phase 3 study of tools and ways of negotiation in different countries § Phase 4: Dissemination of results in multilateral meetings
Priority: Priority 1 - Promotion of socio-economic development and enhancement of territories
Measure: 1.2 Strengthening economic clusters creating synergies among potentials of the Mediterranean Sea Basin countries
Partners already involved: Confemadera-national business association of wood and furniture (Spain), Eratema SME company specialized in the generation of Market Intelligence, regional business associations of wood and furniture from Catalonia, Valencia, Murcia and Andalucia (Spain)
Partners searched: Mediterranean Partners Jordan, Lebanon, Egypt, Tunice.